Going to a concert tonight? You should dress like the artist!
Insight
What am I going to wear? When planning to attend an outdoor concert, one of the first things one might think about is “what’s the weather going to be like?”.
Idea
Have a feature on an app that provides the projected forecast so concert-goers can plan what clothes or accessories are needed for the concert.
Execution
Add to LiveNation’s “Plan Your Visit” feature and provide the projected forecast for day of the concert. up to 30 days before concert day.
Include a “What to Wear” section where concert-goers can get fashion advice from the artist’s stylist based on what they’re wearing to the concert.