Adopt a dog so Ikea can Doggie Proof your home.
Why not adopt a dog?
People do not want dogs as pets because they think that dogs will chew on their owner’s shoes, drool, and even scratch up their furniture.
The idea is to provide a furniture/household item incentive and an interior designer partnership.
Execution:
Create a line of chew/drool/scratch-resistant furniture and household products. The incentive is to adopt a dog, and Pedigree will send an interior designer to your home and “dog proof” your home with all new Ikea furniture from the Doggie Proof products.
Ikea In-store Partnership:
There will be a Doggie Proof in-store display for people to view, adopt the furry friends and “test out” the furniture.