design • art direction • copywriting
The extended Burger King crown that fits every mane…even yours!
Getting a Burger King crown…
…is one of many favorite past times but there’s one thing that has not been the best when it comes to African American children and those with more coarse hair - the crown has never fit properly.
While few companies celebrate Black children's hair, their efforts often stop at words, without actually changing their products. Burger King is taking a different approach: they're creating an extended crown designed to accommodate longer, more full hairstyles, so kids (and adults!) can proudly wear their crowns – both the Burger King one and their own glorious hair!
