design • art direction • copywriting

Young girls who love basketball...
…often feel pressured to conform to a specific "baller" image. But girls can be passionate about both basketball and expressing themselves through hair, makeup, and pampering.
That's why we're bringing the salon to the court! We'll be hosting pop-up salons in different communities where girls aged 6-17 can get manicures, pedicures, and facials – all while celebrating their love for the game.
Partnership with Fenty Beauty which will provide “sweat proof” setting mist called Alley-Oop as well as beauty blenders and a custom makeup brush set.