Insight

The moments after one says, “yes, I will marry you,” plans begin to roll, the first plan of action being the date. Couples worldwide have their weddings either postponed or canceled due to bad weather.

Idea

When planning a wedding, finding a cost-effective wedding planner is often a pain point. Why not develop a wedding planner feature within the AccuWeather app?

Execution

Reach out to Zola registered couples who noted that their weddings were canceled because of the weather. AccuWeather will select five couples whose weddings were canceled and give them $30,000 to plan the wedding of their dreams.

Couples will be able to plan their entire wedding through the AccuWeather app as well as receive the following suggestions:

• Wedding party attire

• In-Season color palettes

• Drink suggestions

• In-season flowers

• Suggested wedding day schedule

• Make-up brands that are great in specific weather

• Hairstyles/hair products that thrive in specific weather